For years, cosmetics companies have been responsible for the designer fragrances that line the counters of luxury department stores. Names like Estée Lauder, Chanel and Guerlain have all been all the rage, and these companies often ask celebrities to endorse their designer fragrances. These days, celebrities don't seem to want perfumes to be adopted by other companies. The rage in Hollywood is for every star to have their own line of perfumes and cosmetics.
Do celebrities really have a role to play?
The extent of a celebrity's involvement in a designer fragrance sold under their own name can vary. Some celebrities entrust design assignments to professionals and simply give their approval on the final products. Other celebrities are involved in the process from the conceptualization stages to the marketing of the designer's fragrance.
While Celine Dion says she was involved in every aspect of the development of her designer fragrance, that doesn't mean she donned a lab coat and mixed perfume bottles like a mad scientist. Instead, you were involved in the development process that determined the type of scent you wanted to create. She was also involved in bottle design and marketing of her latest product line.
Jennifer Lopez is a celebrity who loves to co-produce her designer perfume. Having worked in a cosmetics counter before, she knew exactly what she wanted to smell. The company that created the perfume's formula is credited with adding a hint of sake to the top of the perfume. She even had a bottle design that included a diamond ring or choker as a tribute to her penchant for wearing jewelry. By continuing to be involved in every aspect of her perfume's development, she can ensure that the perfume accurately reflects her personality.
Paris Hilton doesn't claim to be involved in every aspect of her fragrance design, but she does play a huge role in marketing her scent. Without her famous face, the scent would likely be lost among the many other scents at your local discount and drug store.
Celebrity perfumes are increasingly popular
When celebrities, like Elizabeth Taylor, first introduced designer fragrances decades ago, the reaction was mixed. Some critics felt that celebrity perfumes were just a fad. Today, with many celebrities, such as Sarah Jessica Parker and Britney Spears, joining the ranks of perfumers, sales of celebrity perfumes are increasing by leaps and bounds.
0 Comments